Who doesn’t like a good home cooked meal? Or some soul food on a random Thursday night? From the Soul is a food catering company that found their niche in the soul-food industry. The logo that was developed for From the Soul identifies the foundation of the company which represents food being cooked and the aromatic smells emulating from the words. Beyond their logo we developed a more concrete brand identity – that also included a buildout and design of business cards that reflect the simplicity by dynamic logo.