BLK Reine, what a play on words and characters. This brand embodied the essence of an ethnic heir to the throne. A black woman’s crown is at the top of their head and this company is primarily focused on the hair care sector in the cosmetic world. DrmWx partnered with the owners to help them build out their own brand identity and identify what they wanted BLK Reine to represent, along with the minimalistic logo design you see here. They were also presented with a mock up to live out their VZN in real time.