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Legion 1 Training & Performance

Introduction

LEG1ON TRAINING & PERFORMANCE, a private athletic training facility in Pittsburgh, Pennsylvania, sought to enhance its online presence by creating a website that not only allowed clients to purchase goods and services but also provided a seamless experience for scheduling training classes. Turning to Drmwx for expertise, LEG1ON embarked on a journey to revamp its digital presence.

The Challenge

Before enlisting the help of Drmwx, LEG1ON faced challenges in managing online transactions and scheduling for its training classes. The absence of a user-friendly website was hindering the growth of the business. The company needed a solution that could streamline the user experience, increase training course registrations, and enable online sales of apparel and nutrition plans.

"Embrace Feeling Uncomfortable, Embrace Failure, and Never Give Up"

Our Approach

Drmwx approached the project with a comprehensive strategy, starting with a deep brand analysis to understand LEG1ON’s identity and goals. The UX research phase included crucial elements such as user interviews, competitor analysis, site mapping, and wireframing. This meticulous process laid the foundation for a website that would not only meet but exceed LEG1ON’s expectations.

Utilizing WordPress CMS and Elementor Plugin
Drmwx chose WordPress as the Content Management System (CMS) for its flexibility and ease of use. Leveraging the power of WordPress and the Elementor plugin, the design and development team at Drmwx set out to create a fully responsive and modern website that would resonate with LEG1ON’s target audience.
The Web Design Process
The web design process kicked off with the completion of a comprehensive brand analysis, ensuring that the new website would align seamlessly with LEG1ON’s identity. The UX research phase delved into understanding user preferences, analyzing competitors to identify industry best practices, and creating site maps and wireframes to outline the structure of the website.
With the groundwork laid, Drmwx’s team utilized WordPress and the Elementor plugin to bring the design to life. The result was a visually appealing, intuitive website that not only met the client’s requirements but also exceeded expectations in terms of functionality and aesthetics.

"Built by athletes for EVERYONE"

Results

The impact of Drmwx’s work on LEG1ON was transformative. The new website led to an increase in training course registrations, showcasing the effectiveness of the user-centric design and improved navigation. Additionally, LEG1ON could now expand its revenue streams by selling apparel and nutrition plans directly through the website.
 
Benefits Achieved:
  • Increased Course Registrations: The user-friendly design and intuitive navigation contributed to a significant boost in training course registrations, reflecting a positive response from clients.
  • Diversified Revenue Streams: With the new e-commerce capabilities, LEG1ON could now tap into online sales of apparel and nutrition plans, opening up additional revenue streams for the business.
  • Enhanced Brand Image: The modern and responsive website elevated LEG1ON’s online presence, contributing to an improved brand image and increased credibility in the health and fitness industry.

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DRMWX Creative Agency is motivated to provide creative services to bring other’s visions to life.

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ABOUT US

DRMWX Creative Agency is motivated to provide creative services to bring other’s visions to life.

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