Drmwx approached the challenge by first conducting a thorough brand analysis and UX research phase. This involved user interviews, competitor analysis, and the creation of site maps and wireframes to guide the design process. Leveraging WordPress CMS and the Elementor plugin, Drmwx designed and developed a new website that reflected Kibo’s updated brand identity and provided an intuitive shopping experience for customers.

The logo design process began by drawing inspiration from the insights gathered during the brand analysis. Drmwx crafted a combination logo that encapsulated Kibo’s values and aesthetic. To ensure consistency across all brand assets, a style guide was created to help Kibo’s stakeholders maintain the new brand identity moving forward.

The photography process was meticulously planned and executed, following a structured approach of pre-production, production, and post-production. Drmwx conducted four photoshoots to capture high-quality images of Kibo’s apparel in various settings. These images were then edited to enhance their visual appeal and suitability for use across digital and print platforms.